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Marketing

Marketing

How To Turn Social Networks Into A Goldmine For Your Business

Social networks are a headache. It is a place to be, but few know how to take advantage of their presence in environments such as Facebook, Twitter, Linkedin, or Google+. Here we tell you some simple steps to follow to achieve benefits and increase revenue thanks to social websites.

It may be better to keep quiet in the face of certain negative information that may be published in the press or television. Entrepreneurs consider that in this way, no popularity is given to an issue that is harmful to the brand. But in the case of social networks, that strategy only leads to failure. Here you must react to criticism of our products and services. It is not necessary to do it from an offensive point of view but with the truth and the reasons ahead. And if, in the end, it is verified that the Internet user was right, he leaves no other than to apologize. Whatever it takes less to remain mute in the face of negative comments.

The growing influence of Twitter and its blissful 140 characters causes companies to post messages on their social networks that look like teletypes. This way of being present in social networks is not the most appropriate if we want to take advantage of our digital work. It is best to use these platforms to promote our products, tell their advantages, and encourage debate. Although he is the king of syntax, all that cannot be achieved in a couple of sentences. The solution is to exploit the rest of social networks, such as Facebook, Google+ or Linkedin, without forgetting the images. And as for Twitter, it is a mandatory rule for companies to attach links that expand the information that we have only been able to announce in the tweet.

There is nothing riskier than not risking the internet, and social networks are an environment where only the brave triumph. If you just put messages that do not wake up, the controversy will pass without grief or glory among Internet users. Maybe so avoid problems and criticism, but certainly, nobody will know who you are or what you sell. To avoid going unnoticed, it is necessary that people read what is written and look forward to the next message. Nor is it a matter of going crazy and get to criticize the politician on duty or the Samoset that goes on television lately, use your head. If you sell tomatoes, then explain why yours are good. And if you have to say that those of the competition is worse then do not walk through the branches and do it.

There is not only one social network. Many companies, especially small ones, limit their presence on social sites to a maximum of one or two. Many are on Twitter and update but forget their Facebook profiles. That is an error. Every social network is a world, and they all have some way of taking advantage of them. That is why you must make an effort, have a team of people full-time in charge of this task and embark on the conquest of as many of them as possible. A good statistic would be to be on Facebook, Twitter, Google+, and Linkedin. And, also on Instagram and Pinterest in the field of social image networks. And be attentive. If your target usually uses Tuenti, it is already taking time to launch the offensive.

Currently, the social network from which a company can get more profit is called Facebook. It is where there are more Internet users, and the one that offers the most options. The site has useful tools such as promoting a publication to achieve greater reach. The problem is that it is paid. If you do not intend to invest an extra euro in this field, it is advisable to take advantage of the free tools we have. There are two very simple and beneficial for business. On the one hand, there are groups that are ideal for segmenting their clients and launching specific messages and promotions for them. On the other, the buy button. Do not be shy, and if you present a product or service in these environments, try to get money directly with this tool.

The best and most profitable brands are those that are not seen as the image of a company but as a name that arouses positive feelings in consumers. In Christian: they are teachings that love those who pay. Reaching the heart of the client is extremely beneficial to increase revenue. One of these brands will never be seen as something negative. Your mistakes will be forgiven more easily than the rest. Therefore, its duty is to try to engage Internet users in social networks. Use all the weapons at your fingertips and throw the necessary arrows to hit the target. And if it is necessary to get away from the real business motive of the company to satisfy the customer, do it. The prize will be much greater than the risk you must take.

Marketing

Marketing And Sales Trends For 2020

In addition, the introduction of new technologies is transforming the work in the marketing departments, opening them some possibilities difficult to predict over time. All this drags us to give a strategic dimension of our activity, which acquires a greater influence on the decisions of senior management. In this regard, Kotler recently declared that at this time, there were two types of managers: the fast and the dead. Marketing has a bright and promising future, and it is up to professionals to know how to value it.

Trends in Marketing, Digital, and Sales

Next, we indicate from our experience as Strategic Marketing Consultants, the best marketing and sales trends, from an exciting and eminently practical vision.

Marketing Audit

The marketing has nothing to do with art and improv divining, but, on the contrary, is the result of logic, the method, and effort. It is not intended to determine the future, but to provide work tools to manage it. It does not eliminate uncertainties, but it helps to reduce and coexist with them, positioning the company in a highly competitive situation.

The changes that new technologies are implementing in the economy, the company and the market, in general, should be analyzed, since, when customers change, companies have to adapt quickly to the new environment to survive.

For this reason, the different managers of the company have seen in the marketing audit or marketing audit an invaluable work tool that allows them to analyze and evaluate the programs and actions implemented, as well as their adaptation to the environment and the situation of the moment.

Databases And CRM

In 2018, it was the year of the entry into force of the new GDPR, which is considered to enhance innovation and the development of data marketing, although, at the first stage, it was thought that the GDPR would slow down the dynamics of the sector. It is essential, therefore, that companies and managers know how to understand that intelligent data management will be decisive for their success.

It is fully accepted by the market that efficient database management is a strategic issue if you want to be competitive in a globalized and digital world; Therefore, it is essential that companies remain updated and know the implications of each part of the process, ranging from data capture to storage and processing, which represents one of the main challenges of the sector, having to find and retain the possible talent in this area of ​​activity.

Despite all the above, it is an issue that we consider to remain one of the pending subjects of the companies since its operation is still poor. However, the processes must be oriented to maintain a permanent update of the client with the clear objective of improving the service and adapting it to the problems of the 21st century.

Big Data

Big data is the integrated management of all information inputs received by the company with the goal of turning data into information that provides benefits to the company. It is the need to link unstructured and difficult to manage data, finding patterns that allow them to be made relational and manipulable to serve as an aid to the achievement of business objectives.

With the strong growth of the power of computers and the explosion of the internet, all the data that we regularly leave in our day to day can be stored, crossed, and understood between them, which creates important and useful information for companies.

The challenge is not to lose control over the information. The entry into force of the GDPR serves to avoid this reluctance. The basic principle is that organizations apply technical and organizational measures that guarantee that the processing of data is appropriate, and thus they will be able to maximize this technology and marketing trend.…