Robanders

Tech, Entrepreneurship & Marketing Tips

Year: 2020

Marketing

How To Turn Social Networks Into A Goldmine For Your Business

Social networks are a headache. It is a place to be, but few know how to take advantage of their presence in environments such as Facebook, Twitter, Linkedin, or Google+. Here we tell you some simple steps to follow to achieve benefits and increase revenue thanks to social websites.

It may be better to keep quiet in the face of certain negative information that may be published in the press or television. Entrepreneurs consider that in this way, no popularity is given to an issue that is harmful to the brand. But in the case of social networks, that strategy only leads to failure. Here you must react to criticism of our products and services. It is not necessary to do it from an offensive point of view but with the truth and the reasons ahead. And if, in the end, it is verified that the Internet user was right, he leaves no other than to apologize. Whatever it takes less to remain mute in the face of negative comments.

The growing influence of Twitter and its blissful 140 characters causes companies to post messages on their social networks that look like teletypes. This way of being present in social networks is not the most appropriate if we want to take advantage of our digital work. It is best to use these platforms to promote our products, tell their advantages, and encourage debate. Although he is the king of syntax, all that cannot be achieved in a couple of sentences. The solution is to exploit the rest of social networks, such as Facebook, Google+ or Linkedin, without forgetting the images. And as for Twitter, it is a mandatory rule for companies to attach links that expand the information that we have only been able to announce in the tweet.

There is nothing riskier than not risking the internet, and social networks are an environment where only the brave triumph. If you just put messages that do not wake up, the controversy will pass without grief or glory among Internet users. Maybe so avoid problems and criticism, but certainly, nobody will know who you are or what you sell. To avoid going unnoticed, it is necessary that people read what is written and look forward to the next message. Nor is it a matter of going crazy and get to criticize the politician on duty or the Samoset that goes on television lately, use your head. If you sell tomatoes, then explain why yours are good. And if you have to say that those of the competition is worse then do not walk through the branches and do it.

There is not only one social network. Many companies, especially small ones, limit their presence on social sites to a maximum of one or two. Many are on Twitter and update but forget their Facebook profiles. That is an error. Every social network is a world, and they all have some way of taking advantage of them. That is why you must make an effort, have a team of people full-time in charge of this task and embark on the conquest of as many of them as possible. A good statistic would be to be on Facebook, Twitter, Google+, and Linkedin. And, also on Instagram and Pinterest in the field of social image networks. And be attentive. If your target usually uses Tuenti, it is already taking time to launch the offensive.

Currently, the social network from which a company can get more profit is called Facebook. It is where there are more Internet users, and the one that offers the most options. The site has useful tools such as promoting a publication to achieve greater reach. The problem is that it is paid. If you do not intend to invest an extra euro in this field, it is advisable to take advantage of the free tools we have. There are two very simple and beneficial for business. On the one hand, there are groups that are ideal for segmenting their clients and launching specific messages and promotions for them. On the other, the buy button. Do not be shy, and if you present a product or service in these environments, try to get money directly with this tool.

The best and most profitable brands are those that are not seen as the image of a company but as a name that arouses positive feelings in consumers. In Christian: they are teachings that love those who pay. Reaching the heart of the client is extremely beneficial to increase revenue. One of these brands will never be seen as something negative. Your mistakes will be forgiven more easily than the rest. Therefore, its duty is to try to engage Internet users in social networks. Use all the weapons at your fingertips and throw the necessary arrows to hit the target. And if it is necessary to get away from the real business motive of the company to satisfy the customer, do it. The prize will be much greater than the risk you must take.

Marketing

Marketing And Sales Trends For 2020

In addition, the introduction of new technologies is transforming the work in the marketing departments, opening them some possibilities difficult to predict over time. All this drags us to give a strategic dimension of our activity, which acquires a greater influence on the decisions of senior management. In this regard, Kotler recently declared that at this time, there were two types of managers: the fast and the dead. Marketing has a bright and promising future, and it is up to professionals to know how to value it.

Trends in Marketing, Digital, and Sales

Next, we indicate from our experience as Strategic Marketing Consultants, the best marketing and sales trends, from an exciting and eminently practical vision.

Marketing Audit

The marketing has nothing to do with art and improv divining, but, on the contrary, is the result of logic, the method, and effort. It is not intended to determine the future, but to provide work tools to manage it. It does not eliminate uncertainties, but it helps to reduce and coexist with them, positioning the company in a highly competitive situation.

The changes that new technologies are implementing in the economy, the company and the market, in general, should be analyzed, since, when customers change, companies have to adapt quickly to the new environment to survive.

For this reason, the different managers of the company have seen in the marketing audit or marketing audit an invaluable work tool that allows them to analyze and evaluate the programs and actions implemented, as well as their adaptation to the environment and the situation of the moment.

Databases And CRM

In 2018, it was the year of the entry into force of the new GDPR, which is considered to enhance innovation and the development of data marketing, although, at the first stage, it was thought that the GDPR would slow down the dynamics of the sector. It is essential, therefore, that companies and managers know how to understand that intelligent data management will be decisive for their success.

It is fully accepted by the market that efficient database management is a strategic issue if you want to be competitive in a globalized and digital world; Therefore, it is essential that companies remain updated and know the implications of each part of the process, ranging from data capture to storage and processing, which represents one of the main challenges of the sector, having to find and retain the possible talent in this area of ​​activity.

Despite all the above, it is an issue that we consider to remain one of the pending subjects of the companies since its operation is still poor. However, the processes must be oriented to maintain a permanent update of the client with the clear objective of improving the service and adapting it to the problems of the 21st century.

Big Data

Big data is the integrated management of all information inputs received by the company with the goal of turning data into information that provides benefits to the company. It is the need to link unstructured and difficult to manage data, finding patterns that allow them to be made relational and manipulable to serve as an aid to the achievement of business objectives.

With the strong growth of the power of computers and the explosion of the internet, all the data that we regularly leave in our day to day can be stored, crossed, and understood between them, which creates important and useful information for companies.

The challenge is not to lose control over the information. The entry into force of the GDPR serves to avoid this reluctance. The basic principle is that organizations apply technical and organizational measures that guarantee that the processing of data is appropriate, and thus they will be able to maximize this technology and marketing trend.…

Technology

These Are The Best Low-End Motherboards For The X570 Chipset

We all know that motherboards with the AMD X570 chipset have reached the market at really high prices. So high, that many users are forced to buy motherboards from previous generations. However, after the first moments of its launch, now new models are beginning to reach the market. Models that, without having all the top-of-the-range features, still have the main X570 chipset,

Perhaps the expression “low range” is a bit unfair with these motherboards. After all, the X570 chipset forms the current AMD high-end range in terms of motherboards for Ryzen 3000. Let’s say, then, that they form the input range for this new AMD chipset. And yet, even the most basic models have high prices. Not as much as the usual 250 or 500 euros that can be seen for many models. But yes, more than we could see with the previous generation, AMD X470 chipsets.

GIGABYTE X570 Gaming X

This first GIGABYTE model is the cheapest of all the motherboards that we will see in this article. But it is not a bad option for those who want to mount a system with an AMD Ryzen 3000 processor. Especially if it is a Ryzen 7 or higher.

The motherboard has two PCIe x16 slots and three PCIe x1 slots. For storage, it has 6 SATA 3 ports on its right side. Together with two M.2 slots compatible with NVMe SSD drives. One of the slots has an integrated heat sink for our solid unit. Therefore, this GIGABYTE model has quite good connectivity.

ASUS Prime X570-P

The ASUS model is already, in price, much closer to 200 euros. The board mounts two PCIe x16 slots and three other PCIe x1 slots. This model has 6 SATA 3 ports, plus two other M.2 slots.

ASRock X570 Phantom Gaming 4

This first ASRock model is quite similar in features to the previous ASUS model. Like this one, it has two PCIe slots, one of them reinforced with metal (the one belonging to the graphic).

But the distribution and location of the SATA 3 ports on the board are much more orderly than in the ASUS model. It also has two M.2 slots for use with NVMe SSD drives.

ASRock X570 Pro4

Finally, this second ASRock model already passes slightly from 200 euros. But it shows that we have already changed from the input range before the average. It shows in the USB C port, which is located on the rear I / O of the board. Or the two USB 3.2 Gen2 ports. Or in the heat sink for the SSD, located in the first M.2 slot. Or, interestingly, it also includes an M.2 slot designed to put a WiFi card to the computer.

In short, you can see a true category jump compared to the rest of the motherboards that are cheaper. Although, more interestingly, several of the features of this ASRock model we had already seen on the first motherboard: the GIGABYTE X570 Gaming X.

Technology

Windows 7 Comes To An End: How To Upgrade To Windows 10

The support for Windows 7 is over, but you’re still on time to upgrade to Windows 10 for free.

Support for Windows 7 ends on Tuesday, January 14, so Microsoft is motivating users to upgrade to Windows 10 so that their devices continue to run safely and smoothly. On the Microsoft website, the Windows 10 Home operating system costs $ 139 to download. However, you don’t need to pay that sum: a free Microsoft upgrade offer that theoretically ended in 2016 still works.

When Windows 10 was initially begun in July 2015, Microsoft offered a free update for Windows 7, 8 and 8.1 users that were valid until July 2016. But in 2017, Ed Bott of ZDNet reported that the free update was still valid. For November 2019, Bott confirmed to CNET that users reported that the update was still in effect.

Follow these steps to upgrade to Windows 10 for free from Windows 7, Windows 8 or Windows 8.1 Home or Pro:

  1. Go to the Windows 10 download site.
  2. Select Upgrade this PC now, taking into account that this is the only computer you are going to update (If you are updating different computers, select  Create installation media for another PC, and save the installation files).
  3. Follow the steps presented to you.
  4. When the update is finished, go to Settings Update & Security> Activation, and you will see a digital license for Windows 10.

Note that if you have a Windows 7 or 8 Home license, you can upgrade to Windows 10 Home only, while Windows 7 or 8 Pro can only upgrade to Windows 10 Pro (the update is not available for Windows Enterprise). The update used by the media creation tool is not aimed at the consumer in general, but it works for many users.…

Entrepreneur

5 Common Mistakes Of An Entrepreneur When Starting A Business

The mistakes of an entrepreneur when starting his own business can lead to many problems in the following months to his inauguration: loss of profits and sales, legal problems, or the total ruin of the enterprise.

In fact, there are many studies that coincide in their results, in which 75% of new businesses fail in the first three years for not avoiding some of these more frequent failures.

If you want to be on the positive side of those numbers, carefully read the following nine failures and burn them on your mind before embarking on your project because, only then, you can have any chance of success.

  1. To Think That All You Need Is An Idea

An idea is just the beginning. In order to succeed, you need to frame all the details of that project from the opening to the finish, including an execution plan and preparing for the “and if it happens…”

  1. Spend Too Much Too Soon

You may already have all the necessary capital, but that does not mean you should spend it all right now.

You must make a good balance between investing enough to make sure your business takes off, and not spending more than the account before realizing where your finances should go.

Start slowly to be able to manage everything correctly and see satisfactory results in the long term.

  1. Undertake While Working Elsewhere

The reality is that it is almost impossible to put the work and effort necessary to start a business while you continue working in a regular job (unless your project is the type of being a designer or fashion designer).

A business needs all your attention to start working. You can develop the plan and start looking for financing in your spare time while you are committed to another company.

But, once you’re ready to make the leap, you should also be willing to dedicate 100% of your time to it.

  1. Have Another Run Your Business

It is your business. And that is why it is not only necessary that you are in charge, but also to be in charge of all the daily activities that are carried out, especially at the beginning.

  1. Try To Do Everything

As I said in the previous point, it must be you, the owner, who gets involved in the business, and that another does not make vital decisions for you. But you can’t do everything yourself either, and there are tasks that are better than delegates to other people.

The faster you can hire someone who runs activities without much importance that are taking away valuable hours from your work, the faster you can grow and climb in the business world.

Work such as going to pick up an already purchased merchandise, or advertise your business by pasting posters or handing out business cards, someone else can do it perfectly for you.

The problem here is usually the lack of money, so it will be wise for you to have some capital aside for these temporary employees that you can hire.